Even though our planet is 70% water, only 2.5% of the Earth’s water is freshwater. Of this 2.5% two thirds is frozen as snow and ice (and it better stay that way) and more than one third is found as groundwater. That leaves us with 0.3% fresh water available in rivers and lakes.

1.2 billion people lack access to water, according to recent estimates from the International Water Management Institute. By 2025, two-thirds of the world’s population may be facing water shortages, according to the World Wildlife Federation (WWF).

The situation is set to grow more urgent as our population is to exceed 10 billion by 2050. Approximately 70% of the water withdrawn worldwide is consumed and nonrecoverable.

Therefore #theconsciouschallenge of this week is about using less water! What do you do to use less water? Share your tips with pictures in the comments below our special Water Animation on Instagram or Facebook and win the glass water filter Aqualine 5 from our friends of Trade Line!



The Aqualine 5 glass water filter is a 4-in-1 filter system that removes o.a. GenX, virusses, bacterias, hormones, medicine, pesticides from the water.



We have made a video animation for each topic, informing and connecting you in an easy way about the most important facts! Feel free to share this on your social media channels!


Spread consciousness

As each topic has its own video animation and interview, it also has its own fact sheet handouts. An easy way to catch up on all the important details! They will be available at The Conscious Club, feel free to take some home and share them with your friends!



  1. Climate change // starts April 22 - 2019

  2. Oxygen April // starts April 29 - 2019

  3. Plastic // starts May 6 - 2019

  4. Water // starts May 13 - 2019

  5. Food // starts May 20 - 2019

  6. Transportation // starts May 27 - 2019

  7. Clothing // starts June 3 - 2019

  8. Agriculture // starts June 10 - 2019

  9. Energy // starts June 17 - 2019

  10. Extinction // starts June 24 - 2019